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HIMS

JPMorgan initiates coverage, Lilly partnership clarified, BofA raises target

Sources (1)

Mainstream Wall Street has endorsed HIMS's platform shift. JPMorgan has initiated with a Buy, HIMS is the only telehealth company integrating both the Novo and Lilly GLP-1 platforms, and it has a 2030 revenue target of $6.5 billion.

BofA target upgrade

Commentary

BofA's model is being forced to chase the price, yet the rating has not moved. That suggests conviction has yet to form.

Rating

Neutral

Target sequence

$21 to $25 to $30 to $32

Timeframe

Four straight raises in 2 weeks

JPMorgan initiation

Cory Carpenter

Key arguments
  • The Novo Nordisk partnership is the turning point: it resolves the legal uncertainty and cements HIMS's position as a one-stop platform for branded drugs, generics and compounded drugs
  • GLP-1 makes up more than 35% of revenue. The fading of the shortage windfall adds uncertainty, but the base business is solid.
  • The 2030 revenue target is at least $6.5 billion, and international business grew 825% year on year (driven by the Eucalyptus acquisition)
  • Revenue growth is expected to accelerate again in the second half
Rating

Overweight (Buy)

Significance

The first large investment bank to issue a Buy rating. Before this, the consensus target price of 17 analysts was about $31.71, and most of them rated the stock Neutral or Hold.

Target price

$35

Upside

About 15% above the current price

Lilly partnership clarification

Official statement

Prescribing through LillyDirect does not imply a partnership with, or endorsement by, Eli Lilly. Any licensed doctor can write prescriptions to LillyDirect.

Significance

HIMS is now the only telehealth platform integrating both Novo (Wegovy) and Lilly (Zepbound/Foundayo), so users do not have to switch platforms

Summary

HIMS has built LillyDirect into its prescribing workflow. This is not an exclusive partnership.

Price action

Change

+8.56%

Options activity

Unusually heavy options activity

Price

$30.56

Sources 1

  1. JPMorgan research note (Cory Carpenter), HIMS official statement, BofA research note, market data 25 Apr 2026

A brief is a lead for our research, not a verified conclusion or advice.