JPMorgan initiates coverage, Lilly partnership clarified, BofA raises target
Mainstream Wall Street has endorsed HIMS's platform shift. JPMorgan has initiated with a Buy, HIMS is the only telehealth company integrating both the Novo and Lilly GLP-1 platforms, and it has a 2030 revenue target of $6.5 billion.
BofA target upgrade
- Commentary
BofA's model is being forced to chase the price, yet the rating has not moved. That suggests conviction has yet to form.
- Rating
Neutral
- Target sequence
$21 to $25 to $30 to $32
- Timeframe
Four straight raises in 2 weeks
JPMorgan initiation
Cory Carpenter
- Key arguments
- The Novo Nordisk partnership is the turning point: it resolves the legal uncertainty and cements HIMS's position as a one-stop platform for branded drugs, generics and compounded drugs
- GLP-1 makes up more than 35% of revenue. The fading of the shortage windfall adds uncertainty, but the base business is solid.
- The 2030 revenue target is at least $6.5 billion, and international business grew 825% year on year (driven by the Eucalyptus acquisition)
- Revenue growth is expected to accelerate again in the second half
- Rating
Overweight (Buy)
- Significance
The first large investment bank to issue a Buy rating. Before this, the consensus target price of 17 analysts was about $31.71, and most of them rated the stock Neutral or Hold.
- Target price
$35
- Upside
About 15% above the current price
Lilly partnership clarification
- Official statement
Prescribing through LillyDirect does not imply a partnership with, or endorsement by, Eli Lilly. Any licensed doctor can write prescriptions to LillyDirect.
- Significance
HIMS is now the only telehealth platform integrating both Novo (Wegovy) and Lilly (Zepbound/Foundayo), so users do not have to switch platforms
- Summary
HIMS has built LillyDirect into its prescribing workflow. This is not an exclusive partnership.
Price action
- Change
+8.56%
- Options activity
Unusually heavy options activity
- Price
$30.56
Sources 1
- JPMorgan research note (Cory Carpenter), HIMS official statement, BofA research note, market data 25 Apr 2026
A brief is a lead for our research, not a verified conclusion or advice.